The powder that eliminates shine, not radiance, by Kosas

KOSAS introduces the new Cloud Set Loose Powder: a translucent powder that eliminates shine without dimming your natural glow.

Credits Kosas Press Office

The Kosas Cloud Set family is expanding with a new addition destined to become the ultimate must-have step in every makeup routine: Cloud Set Loose Powder, the new translucent loose powder available starting August 10 exclusively at Sephora.

Created in response to requests from the Kosas community, this new version expands the Cloud Set collection by introducing four new translucent shades designed to blend naturally with every skin tone, while maintaining the second-skin effect that has made the line iconic.

Sets makeup without dulling the skin

As light as a cloud and invisible on the skin, Cloud Set Loose Powder is an ultra-translucent loose powder that sets makeup for up to 12 hours, controls excess oil, and minimizes the appearance of pores and fine lines, delivering a naturally smooth finish that’s never flat or powdery. The formula blends seamlessly with the skin, making it ideal for both setting makeup and baking.

Talc-free and enriched with skincare ingredients, it contains bamboo stem extract, which helps absorb excess sebum, leaving the skin feeling fresh, soft, and comfortable all day long. Non-comedogenic, hypoallergenic, and dermatologically and ophthalmologically tested, it is suitable even for the most sensitive skin.

Available in 8 translucent shades, including 4 new shades designed for natural complexions and 4 illuminating shades to correct and brighten specific areas of the face.

To complete the Cloud Set routine, Kosas offers Cloud Set Airy Setting + Smoothing Mist, a skincare-infused setting mist that sets makeup for up to 12 hours while visibly hydrating and smoothing the skin.

Alcohol-, fragrance-, and oil-free, with 99.5% naturally derived ingredients, its formula combines skincare actives such as Saccharide Isomerate, Trehalose, and Agave Tequilana extract to enhance skin comfort and perfect the makeup finish without feeling sticky.

Clinically tested, it increases hydration by up to 169% and visibly improves skin smoothness, transforming every spray into a true skincare treatment as well as a final step to set your makeup.

The Founder’s Inspiration

Sheena created the Cloud Set collection so that all skin types—even those with sensitive and acne-prone skin, like her own—could achieve the perfect balance between a matte finish and natural radiance. While developing the original Cloud Set Baked Powder, she discovered a baking method that allowed her to infuse skincare ingredients into a talc-free formula, creating Cloud Set’s unique, vibrant, skin-like finish.

Later, Cloud Set Loose Powder was created to meet Sheena’s need for an ultra-translucent, talc-free powder to set and seal her makeup. The unique grinding process makes it incredibly lightweight, ultra-fine, blendable, and never dry or overly matte. As the final step to achieve her dream finish, Sheena created Cloud Set Mist—because she wanted a setting spray that would seal makeup, not cause breakouts, and be so beneficial for the skin that it could be used every day (not just for special occasions). The result is a 12-hour, alcohol-free setting mist rich in skincare ingredients that improves the skin over time. Both Cloud Set powders feature illuminating shades that use color theory to neutralize dark circles and discoloration. After launching the illuminating shades of the original Cloud Set Loose Powder, Sheena received requests from her community who wanted the same